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Among the most talked about terms in the mobile industry is”business in a box.” It’s essentially a handset that comes with everything you want to start your business. The latest and greatest handsets are all the rage, but there is nothing like the real thing sitting out on your desk waiting to be utilized. Here’s why more businesses in the mobile arena are moving to business in a box.

Everyone’s been talking about it: mobile SMS marketing! The new mobile messaging and marketing concept has been grabbing the attention of the media for quite a while now. It’s all about sending short, custom messages to customers and prospects. Think of it as text message advertisements gone mobile. You are already familiar with some of the key elements involved in this new form of marketing: you send out messages on the fly, you monitor results, and you make it simple for people to opt-in to get your messages. What you don’t know is how easy it could be for your company to make it work for you.

There are numerous different ways you can set up your business in a box solution. If you are new to mobile marketing, then the best way to go is to purchase an already-designed program and do the rest. Companies like BizTree and Spencer are able to sell pre-integrated marketing solutions that will include everything from direct capture to campaign tracking. In addition to having the box pre-built from the carrier, you’ll also have access to all the features of the app has to offer. Including widgets, analytics, reporting, and everything else that make the program work.

If you are more of a problem solver, then you are in luck. Many carriers are making it easy for companies to monitor their data to make sure that they’re doing everything right. With easy to use programs that integrate with other marketing pieces, you’ll have the ability to see where you’re going and what you need to do to increase your customer base. You’ll also have the ability to see what is working and what’s not. With all this information at your fingertips, you can make changes and start to turn things around for your company.

If you believe mobile marketing does not cover enough of the current market, then there are a couple of ways that you can expand your reach. Many carriers allow you to advertise on a mobile site which connects to a page on their site. When a customer searches for something, they are more likely to find the company that provides them what they’re searching for. If it is possible to raise the amount of traffic which sees your company’s website, you will receive more exposure and more opportunity to make more sales.

So long as your company has access to the world wide web, it is always easy to reach the next level. You may not feel that it’s possible, but you can use blogs to promote your company. Blogs are a powerful way to put your message out there. Business in a Box has blog articles that provide hints, tricks and techniques that are related to the products that you sell. You don’t need to worry about finding or writing content, you just need to get a platform that can let you talk about your company.

For those who have an offline presence, such as stores, there’s still a need for marketing. Using social media to advertise your business is a superb way to do that. You can post links and share images of your products with friends on Facebook, Twitter and other networking sites. Staying busy on social media will provide you more exposure, which means even more people will be familiar with your business. Staying active on these networks will also help you make more sales.

All companies should keep advertising in mind at all times. With so many choices to pick from, there is no reason your business should escape. With advertising in a box, you’ll be able to get the most out of your company as well as the least amount of effort. Marketing in a box is sure to work wonders for your business.