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Among the most talked about terms in the mobile industry is”business in a box.” It’s essentially a handset that includes everything you need to start your business. The latest and greatest handsets are all the rage, but there is nothing like the real thing sitting out on your desk waiting to be utilized. Here’s why more companies in the mobile arena are moving into business in a box.

Everyone’s been talking about it: mobile SMS marketing! The new mobile messaging and marketing concept has been grabbing the attention of the media for quite a while now. It is all about sending brief, custom messages to customers and prospects. Think of it as text message advertisements gone mobile. You’re already familiar with some of the main elements involved in this new form of marketing: you send out messages on the fly, you track results, and you make it simple for individuals to opt-in to get your messages. What you do not know is how easy it can be for the business to make it work for you.

There are numerous different ways you can set up your company in a box solution. If you’re new to mobile advertising, then the best thing to do is to purchase an already-designed program and do the rest. Companies like BizTree and Spencer are able to sell pre-integrated advertising solutions that will incorporate everything from direct capture to campaign tracking. In addition to having the box pre-built by the carrier, you’ll also have access to all the features of the app has to offer. Including widgets, reporting, analytics, and everything else that make the app work.

If you’re more of a problem solver, then you’re in luck. Many carriers are making it simple for companies to track their data to be certain that they’re doing everything right. With easy to use programs that integrate with other marketing pieces, you’ll have the ability to see where you’re going and what you need to do to increase your customer base. You’ll also be able to find out what is working and what’s not. With all this information at your fingertips, you can make changes and begin to turn things around to your business.

If you believe mobile marketing doesn’t cover enough of the current market, then there are a couple of ways that you can expand your reach. Many carriers allow you to advertise on a mobile website that links to a page on their website. When a customer searches for something, they are more likely to find the company that offers them exactly what they’re searching for. If it is possible to raise the amount of traffic that sees your company’s website, you will receive more exposure and more opportunity to make more sales.

As long as your company has access to the Internet, it is always easy to reach the next level. You may not feel that it’s possible, but you can use blogs to promote your organization. Blogs are a powerful way to put your message out there. Business in a Box has blog articles that provide hints, tricks and techniques that are related to the products that you market. You don’t have to worry about writing or finding content, you only need to have a platform that can let you talk about your company.

For those with an offline presence, such as stores, there is still a need for marketing. Utilizing social media to advertise your business is a great way to do that. You can post links and share pictures of your goods with friends on Facebook, Twitter and other media sites. Staying busy on social media will provide you more exposure, which means even more people will know about your company. Staying busy on those networks will also help you make more sales.

All businesses should keep advertising in mind at all times. With so many choices to choose from, there is no reason that your business should escape. With advertising in a box, you’ll be able to get the most from your business in addition to the smallest amount of effort. Marketing in a box is sure to work wonders for your business.