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One of the most talked about terms in the mobile industry is”business in a box.” It’s basically a handset that comes with everything you need to start your business. The latest and greatest handsets are all the rage, but there’s nothing like the real thing sitting out on your desk waiting to be utilized. Here’s why more companies in the mobile arena are moving to business in a box.

Everyone’s been talking about it: mobile SMS marketing! The new mobile messaging and marketing concept has been grabbing the attention of the media for quite a while now. It’s all about sending short, custom messages to prospects and customers. Consider it as text message advertising gone mobile. You’re already familiar with some of the key elements involved in this new form of marketing: you send out messages on the fly, you track results, and you make it simple for people to opt-in to receive your messages. What you don’t know is how easy it could be for the business to make it work for you.

There are numerous different ways you can set up your business in a box solution. If you’re new to mobile advertising, then the best way to go is to purchase an already-designed app and do the rest. Companies like BizTree and Spencer have the ability to sell pre-integrated advertising solutions that will include everything from direct capture to campaign tracking. Along with having the box pre-built from the carrier, you will also have access to all the features of the app offers. Including widgets, reporting, analytics, and everything else that make the app work.

If you are more of a problem solver, then you’re in luck. Many carriers are making it simple for businesses to track their data to be certain they’re doing everything right. With easy to use apps that integrate with other marketing pieces, you’ll have the ability to see where you are going and what you need to do to improve your customer base. You’ll also have the ability to see what is working and what’s not. With all this information at your fingertips, you can make changes and start to turn things around to your company.

If you think mobile marketing does not cover enough of the market, then there are a couple of methods you can expand your reach. Many carriers allow you to advertise on a mobile site which connects to a page on their site. When a customer searches for something, they’re more likely to find the company that provides them exactly what they’re searching for. If it is possible to raise the amount of traffic which sees your company’s website, you’ll get more exposure and more opportunity to make more sales.

So long as your company has access to the world wide web, it is always easy to reach another level. You may not feel that it’s possible, but you can use blogs to promote your organization. Blogs are a powerful way to put your message out there. Business in a Box has blog articles that give hints, tricks and techniques that are related to the products that you market. You don’t need to worry about finding or writing content, you only have to have a platform that can let you talk about your company.

For those who have an offline presence, such as stores, there’s still a need for promotion. Utilizing social media to advertise your business is a great way to do that. You can post links and share images of your goods with friends on Facebook, Twitter and other networking sites. Staying busy on social media will provide you more exposure, which means even more people will be familiar with your business. Staying busy on these networks will also help you make more sales.

All companies should keep advertising in mind at all times. With so many choices to pick from, there’s no reason that your company should escape. With marketing in a box, you will have the ability to get the most from your business as well as the smallest amount of effort. Marketing in a box is sure to work wonders for your business.