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One of the most talked about terms in the mobile industry is”business in a box” It’s essentially a handset that includes everything you need to start your business. The latest and greatest handsets are all the rage, but there is nothing like the real thing sitting out on your desk waiting to be used. Here’s why more companies in the mobile arena are moving into business in a box.

Everyone’s been talking about it: mobile SMS marketing! The new mobile messaging and advertising concept has been catching the attention of the media for quite a while now. It is all about sending short, custom messages to prospects and customers. Consider it as text message advertisements gone mobile. You are already familiar with some of the key elements involved in this new form of advertising: you send out messages on the fly, you track results, and you make it simple for people to opt-in to receive your messages. What you don’t know is how easy it can be for your company to make it work for you.

There are numerous different ways you can set up your company in a box solution. If you’re new to mobile advertising, then the best way to go is to purchase an already-designed app and do the rest. Companies like BizTree and Spencer are able to sell pre-integrated marketing solutions that will incorporate everything from lead capture to campaign tracking. Along with having the box pre-built by the carrier, you’ll also have access to all the features of the app has to offer. This includes widgets, reporting, analytics, and everything else that make the app work.

If you’re more of a problem solver, then you’re in luck. Many carriers are making it easy for companies to track their data to be certain that they’re doing everything right. With easy to use apps that integrate with other marketing pieces, you will be able to see where you’re going and what you need to do to increase your customer base. You’ll also have the ability to see what is working and what’s not. With all this information at your fingertips, you can make changes and begin to turn things around to your company.

If you believe mobile marketing doesn’t cover enough of the current market, then there are a couple of ways that you can expand your reach. Many carriers permit you to market on a mobile site that links to a page on their site. When a consumer searches for something, they’re more likely to find the company that provides them what they’re searching for. If you can increase the amount of traffic which sees your company’s website, you will receive more exposure and more opportunity to make more sales.

So long as your company has access to the world wide web, it’s always easy to reach the next level. You may not feel that it’s possible, but you can use blogs to market your company. Blogs are a powerful way to put your message out there. Business in a Box has blog articles that provide hints, tricks and techniques that are related to the products that you sell. You don’t have to worry about finding or writing content, you just need to get a platform that can allow you to talk about your business.

For those with an offline presence, such as stores, there is still a need for promotion. Using social media to advertise your business is a great way to do that. You can post links and share images of your products with friends on Facebook, Twitter and other media sites. Staying active on social media will provide you more exposure, which means even more people will know about your business. Staying active on those networks will also help you make more sales.

All companies should keep advertising in mind at all times. With so many options to pick from, there’s no reason your company should escape. With advertising in a box, you will be able to get the most out of your business in addition to the smallest amount of effort. Marketing in a box is guaranteed to work wonders for your business.