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One of the most talked about terms in the mobile industry is”business in a box” It’s basically a handset that comes with everything you need to start your business. The latest and greatest handsets are all the rage, but there is nothing like the real thing sitting out on your desk waiting to be utilized. Here’s why more businesses in the mobile arena are moving into business in a box.

Everyone’s been talking about it: mobile SMS marketing! The new mobile messaging and advertising concept has been grabbing the attention of the media for some time now. It’s all about sending short, custom messages to prospects and customers. Think of it as text message advertising gone mobile. You’re already familiar with some of the key elements involved in this new kind of advertising: you send out messages on the fly, you track results, and you make it easy for people to opt-in to get your messages. What you do not know is how easy it can be for your company to make it work for you.

There are numerous different ways you can set up your business in a box solution. If you are new to mobile advertising, then the best way to go is to buy an already-designed app and do the rest. Companies like BizTree and Spencer have the ability to sell pre-integrated advertising solutions that will include everything from direct capture to campaign tracking. In addition to having the box pre-built from the carrier, you’ll also have access to all the features of the app has to offer. This includes widgets, reporting, analytics, and everything else that make the program work.

If you are more of a problem solver, then you’re in luck. Many carriers are making it simple for companies to track their data to be certain that they’re doing everything right. With easy to use programs that integrate with other marketing pieces, you will have the ability to see where you’re going and what you will need to do to improve your customer base. You’ll also have the ability to find out what’s working and what’s not. With all this information at your fingertips, you can make changes and start to turn things around for your company.

If you think mobile marketing does not cover enough of the market, then there are a few methods you can expand your reach. Many carriers allow you to market on a mobile website that connects to a page on their site. When a customer searches for something, they are more likely to find the company that provides them what they’re searching for. If it is possible to increase the amount of traffic which sees your organization’s website, you will receive more exposure and more opportunity to make more sales.

As long as your business has access to the Internet, it’s always easy to reach the next level. You may not think that it’s possible, but you can use blogs to market your company. Blogs are a powerful way to put your message out there. Business in a Box has blog articles that provide tips, tricks and techniques that are linked to the products that you market. You don’t need to worry about finding or writing content, you only have to have a platform that can allow you to talk about your company.

For people who have an offline presence, such as stores, there’s still a need for marketing. Utilizing social media to promote your business is a great way to do that. You can post links and share images of your products with friends on Facebook, Twitter and other media sites. Staying active on social media will provide you more exposure, which means even more people will know about your company. Staying active on these networks will also help you make more sales.

All businesses should keep marketing in mind at all times. With so many options to choose from, there’s no reason that your business should escape. With marketing in a box, you’ll be able to get the most from your company as well as the smallest amount of effort. Marketing in a box is guaranteed to work wonders for your business.