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One of the most talked about terms in the mobile industry is”business in a box.” It’s basically a handset that includes everything you need to start your business. The latest and greatest handsets are all the rage, but there is nothing like the real thing sitting out on your desk waiting to be used. Here’s why more companies in the mobile arena are moving to business in a box.

Everyone’s been talking about it: mobile SMS marketing! The new mobile messaging and advertising concept has been grabbing the attention of the media for quite a while now. It is all about sending brief, custom messages to prospects and customers. Consider it as text message advertisements gone mobile. You’re already familiar with some of the main elements involved in this new form of advertising: you send out messages on the fly, you monitor results, and you make it simple for people to opt-in to receive your messages. What you do not know is how easy it could be for your company to make it work for you.

There are several different ways you can set up your company in a box solution. If you are new to mobile advertising, then the best thing to do is to buy an already-designed app and do the rest. Companies like BizTree and Spencer have the ability to sell pre-integrated marketing solutions that will incorporate everything from lead capture to campaign tracking. In addition to having the box pre-built from the carrier, you’ll also have access to all the features of this app offers. This includes widgets, reporting, analytics, and everything else that make the program work.

If you are more of a problem solver, then you are in luck. Many carriers are making it simple for businesses to track their data to be certain that they’re doing everything right. With easy to use apps that integrate with other marketing pieces, you’ll be able to see where you are going and what you need to do to increase your customer base. You’ll also be able to see what is working and what’s not. With all this information at your fingertips, you can make changes and start to turn things around for your company.

If you think mobile marketing does not cover enough of the market, then there are a couple of ways that you can expand your reach. Many carriers allow you to advertise on a mobile site that links to a page on their website. When a consumer searches for something, they are more likely to find the company that offers them what they’re looking for. If it is possible to increase the amount of traffic that sees your company’s website, you will receive more exposure and more opportunity to make more sales.

As long as your business has access to the Internet, it’s always easy to reach the next level. You may not feel that it’s possible, but you can use blogs to promote your company. Blogs are a powerful way to put your message out there. Business in a Box has blog articles that give hints, tricks and techniques that are linked to the products that you sell. You don’t have to worry about finding or writing content, you only need to have a platform that can let you talk about your business.

For people with an offline presence, such as stores, there is still a need for promotion. Using social media to promote your business is a superb way to do that. You can post links and share images of your goods with friends on Facebook, Twitter and other media sites. Staying active on social media will provide you more exposure, which means even more people will be familiar with your business. Staying active on these networks will also help you make more sales.

All companies should keep marketing in mind at all times. With so many choices to pick from, there is no reason your business should escape. With marketing in a box, you will be able to get the most out of your business as well as the smallest amount of effort. Marketing in a box is sure to work wonders for your company.