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One of the most talked about terms in the mobile industry is”business in a box.” It’s essentially a handset that includes everything you need to start your business. The latest and greatest handsets are all the rage, but there’s nothing like the real thing sitting out on your desk waiting to be used. Here’s why more companies in the mobile arena are moving to business in a box.

Everyone’s been talking about it: mobile SMS marketing! The new mobile messaging and advertising concept has been grabbing the attention of the media for some time now. It is all about sending brief, custom messages to customers and prospects. Think of it as text message advertisements gone mobile. You’re already familiar with some of the main elements involved in this new form of marketing: you send out messages on the fly, you track results, and you make it easy for people to opt-in to receive your messages. What you don’t know is how easy it could be for the business to make it work for you.

There are numerous different ways you can set up your business in a box solution. If you are new to mobile advertising, then the best thing to do is to buy an already-designed program and do the rest. Firms like BizTree and Spencer have the ability to sell pre-integrated advertising solutions that will incorporate everything from direct capture to campaign tracking. Along with having the box pre-built from the carrier, you will also have access to all the features of the app offers. This includes widgets, reporting, analytics, and everything else that make the app work.

If you are more of a problem solver, then you are in luck. Many carriers are making it easy for companies to track their data to make sure that they’re doing everything right. With easy to use apps that integrate with other marketing pieces, you will have the ability to see where you’re going and what you need to do to increase your customer base. You’ll also be able to find out what is working and what’s not. With all this information at your fingertips, you can make changes and start to turn things around for your company.

If you believe mobile marketing doesn’t cover enough of the market, then there are a few ways that you can expand your reach. Many carriers allow you to market on a mobile website that connects to a page on their website. When a customer searches for something, they are more likely to find the company that offers them what they’re looking for. If it is possible to raise the amount of traffic that sees your company’s website, you will receive more exposure and more chance to make more sales.

As long as your company has access to the Internet, it is always easy to reach another level. You may not feel that it’s possible, but you can use blogs to market your organization. Blogs are a powerful way to put your message out there. Business in a Box has blog posts that give hints, tricks and techniques that are linked to the products that you sell. You don’t have to worry about finding or writing content, you just have to get a platform that can let you talk about your company.

For people with an offline presence, like stores, there’s still a need for promotion. Utilizing social media to advertise your business is a superb way to do that. You can post links and share images of your products with friends on Facebook, Twitter and other media sites. Staying busy on social media will give you more exposure, which means even more people will be familiar with your company. Staying busy on these networks will also help you make more sales.

All companies should keep advertising in mind at all times. With so many choices to pick from, there is no reason your business should escape. With advertising in a box, you’ll have the ability to get the most from your business in addition to the smallest amount of effort. Marketing in a box is sure to work wonders for your business.