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One of the most talked about terms in the mobile industry is”business in a box.” It’s essentially a handset that includes everything you need to start your business. The latest and greatest handsets are all the rage, but there is nothing like the real thing sitting out on your desk waiting to be used. Here’s why more companies in the mobile arena are moving to business in a box.

Everyone’s been talking about it: mobile SMS marketing! The new mobile messaging and marketing concept has been grabbing the attention of the media for quite a while now. It is all about sending short, custom messages to prospects and customers. Consider it as text message advertising gone mobile. You’re already familiar with some of the main elements involved in this new form of marketing: you send out messages on the fly, you track results, and you make it easy for people to opt-in to receive your messages. What you don’t understand is how easy it can be for the company to make it work for you.

There are numerous different ways you can set up your business in a box solution. If you are new to mobile advertising, then the best way to go is to purchase an already-designed program and do the rest. Companies like BizTree and Spencer are able to sell pre-integrated marketing solutions that will include everything from lead capture to campaign tracking. In addition to having the box pre-built from the carrier, you will also have access to all the features of this app has to offer. Including widgets, reporting, analytics, and everything else that make the app work.

If you are more of a problem solver, then you’re in luck. Many carriers are making it easy for companies to track their data to make sure they’re doing everything right. With easy to use apps that integrate with other marketing pieces, you will have the ability to see where you are going and what you will need to do to improve your customer base. You’ll also be able to find out what’s working and what’s not. With all this information at your fingertips, you can make changes and start to turn things around for your company.

If you believe mobile marketing does not cover enough of the current market, then there are a few ways that you can expand your reach. Many carriers allow you to market on a mobile site that links to a page on their site. When a consumer searches for something, they’re more likely to find the company that offers them exactly what they’re looking for. If it is possible to increase the amount of traffic that sees your organization’s website, you will receive more exposure and more chance to make more sales.

As long as your business has access to the Internet, it’s always easy to reach another level. You may not feel that it’s possible, but you can use blogs to promote your organization. Blogs are a powerful way to put your message out there. Business in a Box has blog posts that give tips, tricks and techniques that are linked to the products that you market. You don’t need to worry about writing or finding content, you just need to have a platform that can allow you to talk about your company.

For those who have an offline presence, like stores, there’s still a need for promotion. Using social media to advertise your business is a great way to do that. You can post links and share images of your goods with friends on Facebook, Twitter and other networking sites. Staying active on social media will provide you more exposure, which means even more people will be familiar with your company. Staying busy on those networks will also help you make more sales.

All businesses should keep marketing in mind at all times. With so many options to choose from, there is no reason that your company should escape. With advertising in a box, you’ll be able to get the most from your company as well as the least amount of effort. Marketing in a box is guaranteed to work wonders for your company.