One of the most talked about terms in the mobile industry is”business in a box.” It’s essentially a handset that comes with everything you want to start your business. The latest and greatest handsets are all the rage, but there is nothing like the real thing sitting out on your desk waiting to be used. Here’s why more companies in the mobile arena are moving into business in a box.
Everyone’s been talking about it: mobile SMS marketing! The new mobile messaging and marketing concept has been grabbing the attention of the media for some time now. It is all about sending short, custom messages to customers and prospects. Think of it as text message advertising gone mobile. You’re already familiar with some of the main elements involved in this new kind of marketing: you send out messages on the fly, you monitor results, and you make it easy for people to opt-in to receive your messages. What you do not understand is how easy it could be for your company to make it work for you.
There are several different ways you can set up your business in a box solution. If you’re new to mobile advertising, then the best thing to do is to purchase an already-designed program and do the rest. Companies like BizTree and Spencer are able to sell pre-integrated marketing solutions that will include everything from direct capture to campaign tracking. Along with having the box pre-built by the carrier, you will also have access to all the features of the app has to offer. This includes widgets, analytics, reporting, and everything else that make the app work.
If you’re more of a problem solver, then you’re in luck. Many carriers are making it easy for businesses to monitor their data to make sure that they’re doing everything right. With easy to use programs that integrate with other marketing pieces, you will be able to see where you’re going and what you will need to do to improve your customer base. You’ll also be able to see what is working and what’s not. With all this information at your fingertips, you can make changes and begin to turn things around to your company.
If you think mobile marketing does not cover enough of the market, then there are a few ways that you can expand your reach. Many carriers allow you to advertise on a mobile site that links to a page on their website. When a consumer searches for something, they are more likely to find the company that offers them exactly what they’re looking for. If you can increase the amount of traffic which sees your company’s website, you will receive more exposure and more chance to make more sales.
As long as your company has access to the Internet, it is always easy to reach another level. You may not feel that it’s possible, but you can use blogs to promote your company. Blogs are a powerful way to put your message out there. Business in a Box has blog posts that give hints, tricks and techniques that are linked to the products that you sell. You don’t have to worry about writing or finding content, you only have to get a platform that can allow you to talk about your company.
For those with an offline presence, such as stores, there is still a need for promotion. Utilizing social media to advertise your business is a superb way to do that. You can post links and share images of your goods with friends on Facebook, Twitter and other networking sites. Staying active on social media will provide you more exposure, which means even more people will be familiar with your company. Staying active on those networks will also help you make more sales.
All businesses should keep advertising in mind at all times. With so many options to pick from, there is no reason that your company should escape. With marketing in a box, you will have the ability to get the most out of your business as well as the least amount of effort. Marketing in a box is sure to work wonders for your business.