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Among the most talked about terms in the mobile industry is”business in a box.” It’s basically a handset that comes with everything you need to start your business. The latest and greatest handsets are all the rage, but there is nothing like the real thing sitting out on your desk waiting to be used. Here’s why more companies in the mobile arena are moving to business in a box.

Everyone’s been talking about it: mobile SMS marketing! The new mobile messaging and marketing concept has been grabbing the attention of the media for quite a while now. It’s all about sending short, custom messages to customers and prospects. Think of it as text message advertisements gone mobile. You are already familiar with some of the main elements involved in this new kind of advertising: you send out messages on the fly, you monitor results, and you make it simple for people to opt-in to get your messages. What you do not know is how easy it can be for the company to make it work for you.

There are several different ways you can set up your business in a box solution. If you’re new to mobile marketing, then the best thing to do is to purchase an already-designed app and do the rest. Firms like BizTree and Spencer are able to sell pre-integrated advertising solutions that will incorporate everything from direct capture to campaign tracking. Along with having the box pre-built by the carrier, you will also have access to all the features of the app offers. This includes widgets, analytics, reporting, and everything else that make the program work.

If you are more of a problem solver, then you’re in luck. Many carriers are making it simple for businesses to monitor their data to make sure they’re doing everything right. With easy to use apps that integrate with other marketing pieces, you’ll have the ability to see where you are going and what you need to do to improve your customer base. You’ll also be able to find out what’s working and what’s not. With all this information at your fingertips, you can make changes and begin to turn things around to your business.

If you believe mobile marketing does not cover enough of the current market, then there are a couple of ways that you can expand your reach. Many carriers allow you to advertise on a mobile site that connects to a page on their site. When a consumer searches for something, they’re more likely to find the company that provides them what they’re searching for. If it is possible to raise the amount of traffic which sees your company’s website, you’ll get more exposure and more chance to make more sales.

As long as your company has access to the world wide web, it is always easy to reach the next level. You may not feel that it’s possible, but you can use blogs to promote your company. Blogs are a powerful way to put your message out there. Business in a Box has blog articles that provide tips, tricks and techniques that are linked to the products that you market. You don’t need to worry about writing or finding content, you just have to have a platform that can let you talk about your business.

For those who have an offline presence, such as stores, there’s still a need for marketing. Using social media to promote your business is a superb way to do that. You can post links and share images of your products with friends on Facebook, Twitter and other media sites. Staying busy on social media will give you more exposure, which means even more people will know about your company. Staying active on these networks will also help you make more sales.

All businesses should keep advertising in mind at all times. With so many options to choose from, there’s no reason that your business should escape. With marketing in a box, you will have the ability to get the most from your company in addition to the smallest amount of effort. Marketing in a box is sure to work wonders for your company.