Among the most talked about terms in the mobile industry is”business in a box.” It’s basically a handset that comes with everything you want to start your business. The latest and greatest handsets are all the rage, but there is nothing like the real thing sitting out on your desk waiting to be utilized. Here’s why more companies in the mobile arena are moving into business in a box.
Everyone’s been talking about it: mobile SMS marketing! The new mobile messaging and advertising concept has been catching the attention of the media for quite a while now. It’s all about sending short, custom messages to customers and prospects. Think of it as text message advertising gone mobile. You are already familiar with some of the main elements involved in this new form of marketing: you send out messages on the fly, you track results, and you make it simple for people to opt-in to receive your messages. What you don’t know is how easy it can be for your business to make it work for you.
There are numerous different ways you can set up your business in a box solution. If you are new to mobile marketing, then the best thing to do is to purchase an already-designed app and do the rest. Companies like BizTree and Spencer have the ability to sell pre-integrated marketing solutions that will include everything from direct capture to campaign tracking. Along with having the box pre-built by the carrier, you will also have access to all the features of this app has to offer. This includes widgets, reporting, analytics, and everything else that make the app work.
If you are more of a problem solver, then you are in luck. Many carriers are making it easy for companies to monitor their data to make sure they’re doing everything right. With easy to use programs that integrate with other marketing pieces, you will be able to see where you are going and what you need to do to improve your customer base. You’ll also be able to see what is working and what’s not. With all this information at your fingertips, you can make changes and begin to turn things around to your company.
If you believe mobile marketing doesn’t cover enough of the market, then there are a few ways that you can expand your reach. Many carriers allow you to market on a mobile website which links to a page on their website. When a customer searches for something, they’re more likely to find the company that provides them exactly what they’re looking for. If it is possible to raise the amount of traffic that sees your company’s website, you’ll get more exposure and more opportunity to make more sales.
So long as your business has access to the Internet, it’s always easy to reach another level. You may not think that it’s possible, but you can use blogs to market your organization. Blogs are a powerful way to put your message out there. Business in a Box has blog articles that give tips, tricks and techniques that are related to the products that you market. You don’t have to worry about finding or writing content, you only need to get a platform that can let you talk about your company.
For those with an offline presence, such as stores, there’s still a need for promotion. Using social media to advertise your business is a superb way to do that. You can post links and share images of your goods with friends on Facebook, Twitter and other networking sites. Staying busy on social media will give you more exposure, which means even more people will know about your company. Staying active on those networks will also help you make more sales.
All businesses should keep advertising in mind at all times. With so many options to choose from, there’s no reason your company should escape. With marketing in a box, you will be able to get the most from your company as well as the smallest amount of effort. Marketing in a box is sure to work wonders for your business.