Among the most talked about terms in the mobile industry is”business in a box.” It’s basically a handset that includes everything you want to start your business. The latest and greatest handsets are all the rage, but there is nothing like the real thing sitting out on your desk waiting to be used. Here’s why more companies in the mobile arena are moving to business in a box.
Everyone’s been talking about it: mobile SMS marketing! The new mobile messaging and advertising concept has been grabbing the attention of the media for some time now. It is all about sending short, custom messages to prospects and customers. Think of it as text message advertising gone mobile. You’re already familiar with some of the key elements involved in this new form of advertising: you send out messages on the fly, you monitor results, and you make it simple for people to opt-in to get your messages. What you do not know is how easy it can be for your business to make it work for you.
There are several different ways you can set up your business in a box solution. If you are new to mobile marketing, then the best thing to do is to buy an already-designed app and do the rest. Firms like BizTree and Spencer have the ability to sell pre-integrated advertising solutions that will incorporate everything from direct capture to campaign tracking. Along with having the box pre-built from the carrier, you will also have access to all the features of the app offers. This includes widgets, analytics, reporting, and everything else that make the program work.
If you are more of a problem solver, then you’re in luck. Many carriers are making it simple for businesses to track their data to be certain they’re doing everything right. With easy to use apps that integrate with other marketing pieces, you’ll have the ability to see where you’re going and what you need to do to increase your customer base. You’ll also be able to see what is working and what’s not. With all this information at your fingertips, you can make changes and begin to turn things around for your business.
If you believe mobile marketing does not cover enough of the current market, then there are a few methods you can expand your reach. Many carriers permit you to market on a mobile website that connects to a page on their site. When a customer searches for something, they are more likely to find the company that provides them what they’re searching for. If it is possible to raise the amount of traffic that sees your company’s website, you will receive more exposure and more opportunity to make more sales.
As long as your company has access to the world wide web, it is always easy to reach the next level. You may not think that it’s possible, but you can use blogs to promote your company. Blogs are a powerful way to put your message out there. Business in a Box has blog articles that provide tips, tricks and techniques that are linked to the products that you market. You don’t have to worry about writing or finding content, you just have to get a platform that can allow you to talk about your company.
For those with an offline presence, like stores, there is still a need for marketing. Utilizing social media to advertise your business is a superb way to do that. You can post links and share images of your products with friends on Facebook, Twitter and other networking sites. Staying busy on social media will give you more exposure, which means even more people will know about your business. Staying busy on those networks will also help you make more sales.
All businesses should keep marketing in mind at all times. With so many choices to pick from, there’s no reason that your business should escape. With marketing in a box, you will be able to get the most from your business as well as the smallest amount of effort. Marketing in a box is sure to work wonders for your company.