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One of the most talked about terms in the mobile industry is”business in a box.” It’s essentially a handset that includes everything you need to start your business. The latest and greatest handsets are all the rage, but there is nothing like the real thing sitting out on your desk waiting to be used. Here’s why more businesses in the mobile arena are moving to business in a box.

Everyone’s been talking about it: mobile SMS marketing! The new mobile messaging and marketing concept has been catching the attention of the media for quite a while now. It is all about sending short, custom messages to prospects and customers. Consider it as text message advertising gone mobile. You are already familiar with some of the key elements involved in this new form of marketing: you send out messages on the fly, you track results, and you make it easy for people to opt-in to receive your messages. What you don’t know is how easy it can be for the business to make it work for you.

There are several different ways you can set up your business in a box solution. If you’re new to mobile advertising, then the best way to go is to buy an already-designed app and do the rest. Companies like BizTree and Spencer are able to sell pre-integrated marketing solutions that will include everything from direct capture to campaign tracking. Along with having the box pre-built by the carrier, you will also have access to all the features of this app offers. This includes widgets, analytics, reporting, and everything else that make the program work.

If you are more of a problem solver, then you are in luck. Many carriers are making it simple for businesses to monitor their data to make sure that they’re doing everything right. With easy to use programs that integrate with other marketing pieces, you’ll be able to see where you are going and what you will need to do to improve your customer base. You’ll also be able to find out what’s working and what’s not. With all this information at your fingertips, you can make changes and begin to turn things around for your business.

If you believe mobile marketing doesn’t cover enough of the current market, then there are a few methods you can expand your reach. Many carriers allow you to market on a mobile site which links to a page on their website. When a consumer searches for something, they’re more likely to find the company that provides them what they’re searching for. If it is possible to increase the amount of traffic that sees your organization’s website, you will receive more exposure and more opportunity to make more sales.

As long as your business has access to the Internet, it’s always easy to reach the next level. You may not think that it’s possible, but you can use blogs to promote your company. Blogs are a powerful way to put your message out there. Business in a Box has blog articles that provide hints, tricks and techniques that are related to the products that you sell. You don’t need to worry about finding or writing content, you only have to have a platform that can allow you to talk about your company.

For those with an offline presence, such as stores, there’s still a need for promotion. Using social media to promote your business is a superb way to do that. You can post links and share images of your goods with friends on Facebook, Twitter and other media sites. Staying busy on social media will give you more exposure, which means even more people will be familiar with your business. Staying active on those networks will also help you make more sales.

All companies should keep marketing in mind at all times. With so many choices to choose from, there’s no reason that your company should escape. With advertising in a box, you will be able to get the most from your company in addition to the least amount of effort. Marketing in a box is guaranteed to work wonders for your business.