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One of the most talked about terms in the mobile industry is”business in a box.” It’s essentially a handset that includes everything you want to start your business. The latest and greatest handsets are all the rage, but there’s nothing like the real thing sitting out on your desk waiting to be utilized. Here’s why more businesses in the mobile arena are moving to business in a box.

Everyone’s been talking about it: mobile SMS marketing! The new mobile messaging and marketing concept has been grabbing the attention of the media for quite a while now. It is all about sending brief, custom messages to prospects and customers. Think of it as text message advertisements gone mobile. You are already familiar with some of the key elements involved in this new kind of marketing: you send out messages on the fly, you track results, and you make it easy for individuals to opt-in to receive your messages. What you don’t know is how easy it can be for your business to make it work for you.

There are several different ways you can set up your business in a box solution. If you’re new to mobile marketing, then the best way to go is to purchase an already-designed app and do the rest. Companies like BizTree and Spencer have the ability to sell pre-integrated marketing solutions that will incorporate everything from direct capture to campaign tracking. Along with having the box pre-built by the carrier, you will also have access to all the features of this app offers. Including widgets, reporting, analytics, and everything else that make the program work.

If you are more of a problem solver, then you’re in luck. Many carriers are making it simple for companies to track their data to be certain they’re doing everything right. With easy to use apps that integrate with other marketing pieces, you’ll be able to see where you’re going and what you will need to do to increase your customer base. You’ll also be able to see what is working and what’s not. With all this information at your fingertips, you can make changes and begin to turn things around for your company.

If you believe mobile marketing does not cover enough of the market, then there are a couple of ways that you can expand your reach. Many carriers permit you to market on a mobile website that links to a page on their website. When a consumer searches for something, they are more likely to find the company that provides them what they’re searching for. If it is possible to raise the amount of traffic that sees your organization’s website, you’ll get more exposure and more chance to make more sales.

As long as your business has access to the world wide web, it is always easy to reach another level. You may not feel that it’s possible, but you can use blogs to promote your company. Blogs are a powerful way to put your message out there. Business in a Box has blog articles that give tips, tricks and techniques that are linked to the products that you sell. You don’t need to worry about writing or finding content, you only need to get a platform that can allow you to talk about your business.

For people with an offline presence, like stores, there is still a need for promotion. Utilizing social media to advertise your business is a great way to do that. You can post links and share images of your goods with friends on Facebook, Twitter and other networking sites. Staying busy on social media will give you more exposure, which means even more people will be familiar with your company. Staying busy on these networks will also help you make more sales.

All businesses should keep marketing in mind at all times. With so many choices to choose from, there’s no reason that your company should escape. With advertising in a box, you’ll be able to get the most from your business in addition to the least amount of effort. Marketing in a box is sure to work wonders for your company.